The case for small runs
Studio · 3 min read · 24 August 2026
Producing less is harder and less profitable per unit. We do it because the alternative is worse for everyone.
A large run lowers your per-unit cost. That is the entire argument for it, and it is a good one — until you are sitting on four hundred hoodies in a size nobody ordered.
Small runs force decisions earlier. You commit to a cut, you check every piece, and you find out quickly whether it works. If a size sells through, that is information. If it does not, you have not buried the mistake under three hundred units of stock.
It also means we do not discount to clear. Nothing in the drop is marked down to move dead inventory, because there is no dead inventory to move.
