JOURNAL
How the pieces are made, what we learned making them, and the thinking behind each drop.
Fabric · 4 min read
Most tees in this price bracket sit between 180 and 200 GSM. We went heavier, and it changed how the whole piece falls.
Studio · 3 min
Producing less is harder and less profitable per unit. We do it because the alternative is worse for everyone.
24/08/26
Care · 2 min
Brushed terry is durable and easy to ruin. Four habits keep a hoodie looking like the day it arrived.
01/09/26
